Door middel van AI nieuwe klanten vinden
Wat is AI?
AI stands for Artificial Intelligence. It is a branch of computer science that focuses on developing systems and algorithms that can independently perform tasks that would normally require human intelligence.
AI systems are able to learn and adapt to new situations through machine learning and deep learning techniques. For example, they can apply speech and image recognition, make predictions based on data and make decisions based on predetermined criteria.
The applications of AI today are widespread, from virtual assistants such as Siri and Alexa to self-driving cars and personalized recommendation systems on websites such as Netflix and Amazon. AI is a rapidly growing field that holds great promise for the future of technology and society.
What does LEAD gateway do?
The use of AI in various marketing tools has been used for a number of years. The advantage of this is that many human tasks are not only automated but can also result in analysis.
Lead Gateway combines several of these tools to collect data in a fast and efficient way.
Process
Lead Gateway’s strength lies in the interplay between man and machine to achieve the most relevant result possible.
This interplay is molded into a process that first defines with the client who the customers are.
Then the market is mapped out and it is researched where the customers may be located.
The research that follows provides insight into which channels are most interesting. This includes looking at the motivations and topics that people are communicating about.
This information is then used to select channels and build campaigns.
For whom is lead gateway interesting?
Lead Gateway makes sense mainly as a support for account management or a sales team in finding new customers in target groups that are not well mapped or hard to reach.
Data
To estimate the success of a Lead Gateway project, existing results and channels are compared.
In addition, core data such as acquisition costs per new customer are needed to arrive at a good begrptong to predict ROI.
Other data such as visit data from the company website are also included to define KPIs but especially to have tools to steer the campaign.
The research that follows provides insight into which channels are most interesting. This includes looking at the motivations and topics that people are communicating about.
This information is then used to select channels and build campaigns.
Leads
The campaigns are then going to produce results in the form of visitors that ultimately need to be converted into leads.
How this customer journey unfolds is different and customized for each project.
LEAD Gateway is the solution for customers who are continually harder to reach due to the proliferation of different channels.
do you want to know more about LEAD Gateway?
Make an appointment and call 013 – 302 9001
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